Every year our Amazon internal creative org “XCM” has everyone in person for a Townhall. And as many big corporate events can be, it’s usually not that fun. So they asked us to help make it fun.
With the opportunity to host it at Seattle’s Climate Pledge Arena, and celebrating our org winning in-house agency of the year, we themed it as a vintage NBA All-Star Weekend.
Using people’s Amazon badge photos we utilized various Ai tools to generate imagery as if people were part of the actual All-Star team to display throughout the arena.
